Antony Upward

So why would entrepreneurs and leaders of established enterprises want to adopt goal of aiming-to-flourish as the core of their business’s purpose? (Sometimes, called a vision statement, or a statement of why).  Why would a business want to adopt sustainable flourishing as their practical definition of sustainability, rather than sustainable development or some other definition […]

What Should the Purpose of My Business Be? If you ask me “What should the purpose of my enterprise be?”, if we’ve never talked before, I’d reply that your purpose should be realizing “true sustainability”.  By this I mean sustainability: I believe that choosing true sustainability as the purpose of all organizations is the only